Nationally from the seventeenth century inns were more likely to be built
or re-faced in the classical style, and until the later eighteenth century
they would often be the largest public place in a small town. This was
found to be true at Norfolk, where examples include the Swan Hotel at
Harleston (1725-30), a three-storey construction with an early Georgian
frontage and a panelled assembly room; and the Black Boys inn at Aylsham
market-place. This can be seen in the photograph below. Its balcony which
faces out towards the market place suggesting that it also functioned as a
place as a place for public addresses.

A Georgian inn in the market place at Aylsham.
Other places of recreation in small towns were being up-dated or newly
constructed in the Georgian form. For example there was an assembly room
in East Dereham of 1756 which was described as a, commodius building
(Gardiner, 1850, p138), and another at Swaffham. Swaffham, as one of the
larger market towns, had a suitably impressive range of facilities, such
as a Georgian assembly room, a theatre, billiards, bowling green, race
course, and a classical market place.

The Fisher Theatre in Thetford.
In the eighteenth century, in contrast, many provincial civic buildings
were still being constructed in the older baroque style. It was only later
that classicism was more widely accepted for civic buildings. Then,
perhaps because of this delay its use in these buildings actually
continued beyond the usual span for the fashion.
Shop forms changed little in the eighteenth and early nineteenth
centuries, and only their detailing reflected passing fashions. Below we
can see how a typical shop front could be updated using simple Georgian
components such as a fanlight above the door. Shop windows were glazed
with small panes of glass because at this time glass size was blown,
therefore restricting its size.

Georgian shop front at Reepham.
More unusual public buildings which were built in the new style were the
Lacons Maltings in Diss, demonstrating that even an an industrial
construction could be endowed with Georgian proportions; and the 1630
Customs House at Cley, which was re-faced in 1729.

Georgian shop front at Reepham.
Customs House at Cley on the North Norfolk coast.The Customs House faces
one of the main roads in Cley, while the adjoining passageway provides a
through route to the coastal side. This grand building portrays the
importance of its sea links by the use of a nautical frieze above the
doorway.
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