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The Yellow Kid was the lead character in Hogan's Alley, one of the first comic strips and the first to be printed in color. The Yellow Kid was a snaggle-toothed sub-adolescent with a goofy grin in a yellow nightshirt who hung around in an alley filled with equally odd characters.

The strip was drawn by artist Richard F. Outcault. It debuted in 1895 in Joseph Pulitzer's New York World, but moved to the William Randolph Hearst's New York Journal American in 1897 where it was part of the first Sunday comics section.

In the public debate in the United States concerning the Spanish-American War, the Hearst newspaper's sensationalism and warmongering came to be called yellow journalism after the strip.

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