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Where is the money?
© Pedro Meyer 1985-2000
When presenting some
of my digital pictures, I am frequently confronted with the comment: "but
surely this is not a documentary photograph, is it?"
Before we move on to respond, let us first establish hopefully with some
degree of clarity what we understand by a documentary photograph. As I
see it, the intentions of a documentary photographer are to record some
aspects of reality, by producing a depiction of what the photographer
saw and which portends to represent that reality in as objective a manner
as possible.
If we can agree to that description, I can already see our critics pounding
on their desks accompanied by some degree of glee on their faces, as they
suggest that this is precisely the reason why there is no room for the
computer to be used in recreating documentary images.
I believe we have already discussed in all sorts of forums the fact that
photography per se, is tantamount to manipulation. That the impact of
the lens selected, the film chosen, and all the other technical variables
leave ample room to question the so called "faithful representation" of
reality. So let us not mull over this one endlessly, as I think it thins
the debate rather enhances it.
Let us explore today, the parallels between photography and other forms
of documentary work. For instance, a journalist brings together his writings,
which represent a synthesis of what the journalist saw and/or heard, above
all by what he imagines are the lines of reason behind the information
selected. The journalist is not some copier machine that simply reproduces
mindlessly what is placed on the platen in front of her. He weaves and
puts together the information in order to insure that it accurately portrays
the information presented in a decision making process that supports the
story being presented.
A documentary filmmaker does not just shoot film or video without some
sort of editing process in mind. We only assume that the actors are not
hired, that they are real life characters, and that the settings are also
real life environments rather than constructed sets. Of course one can
go on from profession to profession related to documentary work, and you
will always find the same sort of rationale; the belief that the representation
was based on real life situations and that the information however real
still had to be processed and edited before it was presented to the public.
So why are so many people up in arms about the idea that a photograph
edited in the computer is not really a true documentary representation?
As I have come to understand it, it has mainly to do with past traditions
and customs. It apparently flies in the face of reason, that if one would
alter an image, it no longer could call itself a document. What is wrong
in that analysis is that any and all alterations have been treated equal
(they are all bad). We know for a fact that not all alterations have the
same justifications behind them, that some alterations can even contribute
to enhance the veracity of an image rather than the opposite. Furthermore,
many of the fears related to the conceptual changes for photography have
to do mainly with a loss of certainty of what the photograph actually
is delivering, in so far as a document, with little debate about the veracity
of the content of a given image.
We are of course dealing here with the same sort of ethical debates around
editing a story, be that with text or film, even sound tracks, something
everyone has been discussing for a long time. For photography it is no
different. Why should it be? If anything is different it's because in
the past we could not reasonably edit photography in the way we can today,
so when the tools first appeared that empowered us to do so, everyone
just ran for the exits. All those other mediums had always been edited
and were malleable to the nth degree; photography in that sense, was less
flexible. Not that one could not alter documentary images, just ask the
Soviets about all that they did in this respect. I sustain that photography
always lived a life of false pretenses. Today when we intend to remove
that disguise all sorts of defense lines are drawn.
Of course photography can lead to deception, it always could. What is
more, it's open-ended nature in so far as meaning goes, has always been
used to support whatever the intentions of the photographer. The digital
age has not rushed in an avalanche of alterations as some would have thought
would be the case. If one looks around what is being produced under the
name of photographs one will discover that these are mostly illustrations.
Another category that has grown recently is that of expanding the realm
of the "fantastic" again with no attachment to the real world. What is
less evident however is the work that is being produced that looks like
traditional photographs but created with untraditional methods, namely
digital ones. The reason for this is quite obvious: unless you are willing
to offer the recipe for how you made the image, no one can really tell
what was done (provided it was done well). That is what makes people so
nervous and unwilling to consider as documentary an image produced digitally.
Let us look at the cover of ZoneZero this month. We decided that the title
for this image would be: "Where is the Money?" (Which in Spanish has a
double entendre that is quite nice, as the title "A d?nde est? la Lana"
is based on "lana" meaning at the same time money as well as wool, for
instance that of the sheep in the background). And the title "Where is
the Money" also brings us back to that famous sentence by Cuba Gooding
Jr. asking Tom Cruise repeatedly: "Where is the Money?" in the film Jerry
Maguire (1996) . Or in looking at the image one could also recollect that
other famous phrase; "Greed is Good" by Michael Douglas in the film, WallStreet
(1987). For me it was interesting to relate such "first world" movie sentences
to a reality in the "third world". I guess that when it comes to some
basic human attitudes we are all universal.
Interesting questions arise by the juxtaposition of the man showing us
the money. Why does he put up that money? Is he asking us to pay for something?
Is he doing so because he wants money for being photographed? Is he selling
us some sheep meat? Does he think he needs to pay for his photograph?
What is the relation of power in that encounter between the photographer
and the subject and as an extension us the viewers? What role do the sheep
represent in all of this? Are they symbolic of something other than their
physical presence?
Let us now evaluate the elements, which compose the image. First is the
issue of the origin of the parts used. In this case the two main elements
are the man holding the money and the background image with the sheep
being skinned. Both pertain to the same place and were take in contiguous
moments in time. They belong together as it were, as they have their common
roots of space and time in a small village in Ecuador where I took the
pictures. The only thing that did not occur in the final picture is that
they appeared visually as they are presented here.

Viejo con billetes © Pedro Meyer 1985
The background picture
is turned left to right in order to have the light fall in the same direction
in both components of the final image, as well as making space for the
man holding the money. Such an alteration, I consider no different than
what ordinary editing does in film, or when words are accommodated for
better reading within a text. However this leads to an interesting issue
within photography, namely that of luck.

Deshoyando al borrego
© Pedro Meyer 1985
Had all these elements
appeared before my camera as they are in the final picture, I would not
have required doing anything further. Photographers became accustomed
to the notion of "having content and geometry make an appointment", as
Max Kozloff once stated so eloquently, in great part through luck. One
knew one was "lucky" to have everything fall into place, even though we
took full credit for all the timely decision making abilities involved.
The only problem with some of these so called talents, is that more often
than not, the coincidence of content and geometry coming together would
not have been visible to the plain eye under the best of circumstances.
Or worse yet, one would proceed like fishermen who go about their task
casting a wide net, and then seeing what came up in the catch. Photographers
shooting off numerous rolls of film with motors on the camera in order
to shoot faster than even the eye can see, and then going through the
"catch" to discover which were the "good ones". The process then called
euphemistically, editing.
I am of course not questioning the validity of patience that some great
photographers have exerted in order to get at exactly the image that they
imagined, but even when patience was at the core of such endeavors an
element of chance would inevitably crop up here and there.
I personally dislike the notion that my work be determined mainly by luck.
I'd rather fail on my own efforts rather than attribute poor results to
the absence of luck. The reverse of this argument is of course that I
like to determine what an image looks like on the basis of my intentions,
not chance.
Having said that, photography has today a wonderful opportunity with which
to enhance its options to create an image aside of luck. Now I can, like
other creators who choose to create a documentary story, pull all the
strings of what makes an image a stronger one, by either eliminating,
adding, re organizing, those pieces of information which make up the picture.
As far as the factual evidence of "what was", as some like to state, are
those traces of light which give evidence of what was there. In my picture
nothing appears within the frame that wasn't there, in so far as the reality
of the space. Yes the order has been altered and changed, but then what
is the difference between my computer alteration, and the photographer
who chooses his or her angle to place a camera? Or when the photographer
asks, sometimes by nudging ever so lightly for those depicted to move
their location to a more favorable light or position.
Colin Jacobson, wrote in a letter to me some years ago about his concern
that in the future, digital photographers would become increasingly sloppy,
because they (photographers) could, after all, erase those elements, which
they were too lazy to deal with in the first place. I am sure that sloppy
work preceded digital technology and thus the argument about such risks
only tended to obscure the rich potential for making ever better images,
precisely the opposite of his concerns. He was preoccupied the tools would
be misused, I was convinced of the opposite that they would lead to creativity
not sloppiness.
I urge photographers everywhere to test the waters, to experience coming
up with documentary work that is very strong by means of applying digital
technology. The risks for abuse are obviously present, but they have always
been there, for other mediums as well, none of this ever stopped responsible
creators from using all their tools.
Documentary Photography has been redefined; it is time to prove it.
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