World Cup USA 1994, Inc. (WCOC) is the non-profit legal entity charged with staging the 1994 World Cup championship under the direction of the Fédération Internationale de Football Association (FIFA). The WCOC was established on May 6, 1987, to prepare the United States Soccer Federation's bid to host the 1994 World Cup, and now continues its task as the organizing committee.
The WCOC employs more than 300 people with executive, operations and marketing offices in Los Angeles and a press office in New York City. A joint marketing venture involving FIFA marketing representative ISL Properties AG, is located in the Washington, D.C., area, in the same location as the WCOC's government relations department.
The bicoastal offices allow the WCOC to coordinate successfully all aspects of business necessary to fulfill the committee's mission of staging the finest World Cup ever, and of leaving a legacy for soccer in the United States. In addition to the three central offices, the WCOC has set up offices in each of the nine venue communities, which will be hosting 1994 World Cup games.
Heading the WCOC is Alan I. Rothenberg, chairman and chief executive officer. Rothenberg, a partner in the law firm of Latham & Watkins, also serves as president of U.S. Soccer, a position he has held since August 5, 1990. Scott Parks LeTellier is managing director/chief operating officer, and responsible for the day-to-day activities. Elizabeth Primrose-Smith serves as managing director/chief administrative officer, and is responsible for the development and implementation of strategic and business plans, as well as managing the administrative and budgetary efforts.